![]() However, he also says that the backend of the ideal anonymous app should be trackable, meaning that the app can still hold users accountable for what they say and moderate content-and Sidechat accomplishes just that.Įmma Gwan–Nulla (C '25) is an avid user of Sidechat. He states that an anonymous app should be anonymous to other users so that they can post candidly. But Toyosi explains that Sidechat is the perfect balance between anonymity and accountability. On the other side of the spectrum, Yik Yak allows for total anonymity, which can embolden users to post derogatory and inflammatory comments because they don’t fear consequences. People make weird things because they want anonymity … I've had frustrations with Reddit … I don't post anymore because my username is close to my real name,” Toyosi says. “It's intersection between Reddit and Yik Yak. Toyosi was drawn to the app because of how it separates itself from other anonymous social media apps. trying to buy collaborations with student groups on campus to help promote the app, trying to find popular social media pages to help promote the, setting up tables around Locust Walk, and flyer distribution,” Toyosi explains. Sidetalk app group chat download#“ consisted of trying to get people to download the app. Through this campaign, Toyosi was contacted to help launch Sidechat at Penn. Omotoyosi Abu (W '24 and E '25) was a brand ambassador for Sidechat, describing its marketing strategy as having pre–established brand ambassadors recruit their friends as campus spokespeople to help launch the app on new campuses. Sidechat used a simple grassroots strategy to recruit students to introduce the app to their campus. Its LinkedIn page is equally understated and suggests that the company is small, with an estimated two to ten employees.īut its approach to conquering college campuses is anything but conventional for a social media app. The founders prefer to keep things quiet, resulting in a lack of interviews about the app's inception and mission. The app's function is almost addictive-it takes little effort to be sucked into the relaxed and humorous world of Sidechat.īut the background of Sidechat is even more elusive than its avid anonymous users. The interface is simple and intuitive, with "karmic" upvotes and downvotes on anonymous posts. In contrast, Sidechat embraces a genuine, low–key aesthetic that is clearly seen in its app design and function. ![]() ![]() Some apps like Instagram have built a culture of aesthetically pleasing vibes and perfect, postable, curated content, regardless of whether it reflects reality. ![]() Most recently, a new app called Sidechat is making waves in the anonymous app space, blowing up on college campuses across the nation-but what exactly is it? But a new generation of social media apps are embracing anonymity-from Snapchat to Yik Yak, apps are embracing the unseen. They act as methods for students to connect and share memes, struggles, personal antidotes, and anything else that crosses their mind. Social media apps dominate college campuses. ![]()
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